Cloud-based services will reach $225.5B in the next five years with cloud representing 7-30% of IT budgets. General content delivery will push new architectures into the data center, requiring next generation fabrics as well as virtualization between the data centers based on these demands. Enterprises and SMB will drive this trend as they search for solutions that address IT costs and productivity. The underlying factors driving cloud migration are rescission and always on, everywhere access.
ACG's cloud computing research and go-to-market programs provide independent qualitative analysis, quantitative data, and expertise to help you and your organization make key decisions about product development, pricing, market entry strategies, and competitive positioning.
"ACG's vision is the cloud service-based organization. Our goal is to help you figure out the path to that vision and harness the power of the cloud for your business."
Strategic Planning & GTM ServicesACG Research assists organizations with developing their strategic plans for cloud computing adoption, identifying new business models and establishing go-to-market strategy. These services consist of executive presentations, market landscape reviews, scenario impact modeling, organizational consensus development, vendor selection/negotiation and internal change management, updated sales and channel tool kits as well as cloud services pricing models.
Market Research ServicesThese services provide an overview of the market (drivers, challenges and key players), a detailed understanding of cloud computing technologies and solutions available, identifying their strengths and weaknesses. We also examine industry best practices and case studies, including efficiency measurements.
Training ServicesOne to two day workshops on cloud computing and business practices to enhance your ability to share the thought leadership on cloud computing as an educational series or topic oriented to enhance relationships in a strategic way with your internal teams, service provider teams or VARs and system integrators. This package can include: Sales Training: Specifically designed to gear up your sales force knowledge on cloud computing.
- Marketing Training: Trains marketing personnel on how they can leverage cloud solutions to be more effective and increase productivity and customer reach.
- IT Training: This module trains IT people on business practices and processes, showing how cloud solutions/services help them be part of the business equation.
Customized Services
Select those cuts you want and we will quote you a price to meet your unique business opportunities for your cloud initiatives.
- Cloud demo for your sales tool kit
- Cloud solution benchmarking
- Cloud solution monitoring
- Sales and channel assessment and recommendation
- Cloud solutions/services go-to-market strategy and execution
These customized options can be added to your sales tool kit. We design cloud demos from surveying your sales force, your channel and your target customers and through market segment analysis.
Contact E-Mail: Sales@acgresearch.net for more information.
Cloud Research Findings, Drivers, and Indicators that Impact Enterprise Customers
Case: Present cloud content to service providers at Xchange - Everything Channels' boot camp event
Client: Everything Channels
Problem to Solve: Awareness and kick off of cloud boot camp
Result: Disseminated information to 50+ MSPs and VARs
What we did: Present to 50+ and handed out success stories for France/Telecom & Presidio